Facebook monitoring helps to improve your business and social media marketing strategy in every country. Currently, there are 4367580 Facebook users in the Portugal, which makes it #37 in the ranking of all Facebook statistics by Country.
Also, feel free to try our professional social media monitoring tool Engagement Analytics – monitor the situation on the market, track and analyze your fans' engagement on your Facebook page, identify key influencers, response rates, and much more. Easily generate the data, compare them with your competitors or with the top brands in your field.
Our social networking statistics show that Facebook penetration in Portugal is 40.68% compared to the country's population and 84.50% in relation to number of Internet users. The total number of FB users in Portugal is reaching 4367580 and grew by more than 286120 in the last 6 months.
Comparing these nearest countries by penetration of Facebook users shows that Portugal has 0.22% higher FB penetration than Antigua and Barbuda and 0.07% lower FB penetration than Finland.
Also, feel free to try our professional social media monitoring tool Engagement Analytics – monitor the situation on the market, track and analyze your fans' engagement on your Facebook page, identify key influencers, response rates, and much more. Easily generate the data, compare them with your competitors or with the top brands in your field.
Portugal General info
| Total Facebook Users: | 4367580 |
|---|---|
| Position in the list: | 37. |
| Penetration of population: | 40.68% |
| Penetration of online population | 84.50% |
| Average CPC: | $0.22 |
| Average CPM: | $0.06 |
TOP 5 brands in Portugal
| Brands | Facebook users |
|---|---|
| Nike Football Portugal Facebook statistics | 833719 |
| tmn Facebook statistics | 564053 |
| Vodafone Portugal Facebook statistics | 461810 |
| Swatch Portugal Facebook statistics | 426728 |
| Optimus Facebook statistics | 371569 |
TOP 1 media in Portugal
| Media brand | Facebook users |
|---|---|
| Rádio Comercial Facebook statistics | 517912 |
| Secret Story - Casa dos Segredos Facebook statistics | 485862 |
| RFM Facebook statistics | 446721 |
| CIDADE FM Facebook statistics | 440597 |
| MTV PORTUGAL Facebook statistics | 419342 |
Users & Demography for the Portugal
Comparing these nearest countries by penetration of Facebook users shows that Portugal has 0.22% higher FB penetration than Antigua and Barbuda and 0.07% lower FB penetration than Finland.
User age distribution on Facebook in Portugal
Portugal Facebook demographics is other social media statistics we monitor. The largest age group is currently 25 - 34 with total of 1 135 571 users, followed by the users in the age of 18 - 24.
Male/Female User Ratio on Facebook in Portugal
There are 51% male users and 49% female users in Portugal, compared to 54% and 46% in Vietnam and 61% and 39% in Morocco .
On the graph below you can see that the biggest gain in the last 3 months was recorded by the age group of 35 - 44.
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