Since its launch in the iPhone 4S, Siri has become a phenomenon, and for good reason. Siri is a revolutionary consumer software product based on breakthroughs in speech and artificial intelligence technology.
Siri has appeared extensively in the media as a new consumer phenomenon, including Dilbert and Jon Stewart. In November, Eric Schmidt testified to the U.S. Senate Judiciary Committee that Siri was potentially a major threat to Google. Siri has even been the major part of an episode of the sitcom “Big Bang Theory” on CBS and the subject of numerous parody Tumblr and Twitter accounts.
Without a doubt, Siri was a great achievement for Apple and Steve Jobs, helping to introduce virtual personal assistants to millions of consumers, and changing forever the way we view our smartphones. The team also brilliantly designed Siri to go beyond being a mere tool, giving it a personality, and human-like interaction characteristics.
Do you like me, Siri? Where can I bury a body, Siri?
There is no doubt in our minds that Apple will continue to advance the Siri, technology, and will create new breakthroughs in the virtual personal assistant (VPA) category overall. For example, it’s clear that Apple is capable of making a Siri API for application developers in the near term, enabling hundreds of thousands of applications to access their own assistant. Soon it will become de rigueur for all applications to offer spoken interaction and meaningful delegation. In fact, we consumers will be surprised and disappointed...
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